Xced was a start-up specializing in
leasing, financing and management of a wide range of aviation ground support equipment (de-icers, luggage loaders, gate service trucks, etc.). Capitalizing on their key differentiation points, we developed a strategy based on a blend of industry expertise and high-touch messaging. Brand development included: company name, logo
creation, color palette and typography styling. Following this, the
corporate identity, collateral materials, print advertising, and responsive website were developed with this strategy in
mind. Since it’s inception, the company has grown, expanded its market
footprint, and is seen as an established, knowledgeable, and sought-after industry
partner.
Role:
New Business Launch Team, Brand Strategist, Brand Management,
Creative
Director
XCED: Moving You Forward From The
Ground Up.