General Mills

We were tasked with building a recruitment brand, supported by an integrated campaign. The development process began with on-site interviews, focus groups, and extensive market research. After identifying target segments (college graduates, MBA graduates, IT professionals and experienced sales personnel) and the specific needs of each, a strategy document was prepared. Within the Creative Department, we developed an integrated campaign to highlight and showcase how each segment could benefit, flourish, and excel at General Mills and their house of brands. This campaign earned the “CEA Grand Prize” for a multi-faceted recruitment brand campaign.  

Role: Brand Strategy Development Team, Concept Development Team, Associate Creative Director