Suffering from a major lack
in “red bucket sales,” the Salvation Army wanted to increase revenues for its Chicago
Metropolitan Division. After analyzing all income streams, we realized that
income from the retail stores was also a factor in their year-end tallies.
Rather than try to encourage people to put more money into the red buckets, we
developed a series of print ads and posters geared to the college market,
showcasing store benefits. The campaign was well received, sales increased at
the stores, and the desired higher revenue was generated. As a result, we were
asked to create the annual report in support of the overall theme. This print
campaign was featured in Graphis and Archive magazines.
Role: Strategy Development Team, Concept Development
Team, Art Director, Designer
Salvation Army