Masterbrand

MasterBrand was struggling with their recruitment brand identity. It was in the unique position to be able to offer the opportunity to work on global brands while working in a corporate culture that actively supported employees experiencing true work/life balance. The reality of working in a place where you are treated as family, as well as encouraged to enjoy your home life, were missing from all components of the brand messaging. We developed a series of print ads that showcased the entire breadth of the employee experience, from the day-to-day, as well as the night-to-night life of a career with them. The work done on this project as part of the New Business Team led to the win of this business for the agency.  

Role: Concept Development Team, Sr. Art Director, Designer