University of Chicago was opening
a new children’s hospital – slated to be a world-class, leading-edge pediatric institution
with the expected high standards and research capabilities of The University of
Chicago Hospitals. An integrated campaign was developed to introduce all the healthcare
offerings available. Capitalizing on the brand recognition of The U of C
Hospital, awareness was built around the grand opening, with a nod to the
benefits of this hospital over The Lurie Children’s Memorial Hospital. 15
second teaser spots, as well as traditional :30 TV spots were created, along
with a print and outdoor campaign. Print and outdoor elements were developed in
collaboration with a fellow creative team.
Role:
Concept Development, Sr. Art Director for television production,
Designer for print executions
Video Password: Guest1
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