NxGen is one of the first all-inclusive rail
inspection services provider in the rail industry. Since this company was a
startup, with no corporate identity or materials, we built a new brand strategy
that showcased modernity and user-friendly technology. We created the full
corporate identification package, including logo, business cards and
letterheads. Sales support materials and trade show booths were also designed
for rollout at several global industry tradeshows. Finally, in order to reinforce
the brand identity of the cutting-edge technology offerings to a non-technical
culture, we developed a responsive website that made complex inspection
techniques understandable and non-threatening.
Role: Brand Strategist, Creative Director, Art Director, Designer (only of
elements shown)
NxGen Rail: Providing a 360°
view of your rail investment